Based on the sans serif typeface Akzidenz Grotesk, Helvetica was designed by Max Miedinger and Eduard Hoffmann in 1957 for the Haas Type Foundry (later assimilated by Linotype). Originally called Neue Haas Grotesk, its name was updated to Helvetica apparently derived from the latin name for Switzerland—Helvetia. Caught up in an enthusiasm for Swiss modernist design, Helvetica became popular among add agencies and is now ubiquitous. If you get a chance, try to see the movie. At the very least, show some respect and don’t confuse it with Arial.
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